The largest travel event in Northern Europe, MATKA Nordic Travel Fair, gathered nearly 67 000 visitors this year. According to research company TNS Gallup, 69 % of the visitors were interested in European destinations, 56 % about local sight-seeing, 49 % about long-haul holidays and 43% different transportation options. People visiting MATKA are especially planning their summer (44%) and spring (41%) trips. Compared to the last year, 80 % of the visitors said they will use same or more money to traveling.
Next year Turkey is the official partner country of MATKA. The great news was brought by the organizing committee of the event. – Our aim is to strengthen Turkey’s position as a popular travel destination among Finns. Same time we want to demonstrate our rich culture and celebrate our long-term co-operation with MATKA event, says Arzu Emel Yildiz from Turkish Embassy’s Counselor’s Office for Cultural Affairs and Promotion.